Boek cover Hacking Growth van Morgan Brown (Onbekend)

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

Engels | E-book | 9780753545386
Onbekend 11,99
nog geen rating
uitgever Virgin Digital
Taal Engels
Bindwijze E-book
Verschijningsdatum 17- 2-apri
Ebook formaat Adobe ePub
Illustraties Nee
Co-auteur Sean Ellis
Uitgever Virgin Digital
Lees dit ebook op Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader
Studieboek Ja

Boekbeschrijving

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP


'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild


**'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners


Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.


HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.


Written by the method's pioneers, this book is a comprehensive toolkit or ''bible'' that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Gelijkaardige boeken

Boek cover Influence van Robert Cialdini
The Psychology of Persuasion
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies...
›› meer info
Engels | Druk: 1 | E-book | 9781449335717 | 440 pagina's
Boek cover Lean Analytics van Alistair Croll (Onbekend)
Use Data to Build a Better Startup Faster
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is...
›› meer info
Engels | E-book | 9780307887917
Boek cover The Lean Startup van Eric Ries (Onbekend)
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way...
›› meer info
Nederlands | Druk: 1 | E-book | 9789043030991 | 259 pagina's
Boek cover De lean startup van Eric Ries (Onbekend)
Laat je inspireren door de Lean Startup. Het idee van de Lean Startup is uitgegroeid tot een wereldwijde beweging. Ondernemers en bedrijven...
›› meer info
Engels | Druk: 1 | E-book | 9781118968062
Boek cover Value Proposition Design van Osterwalder a (Onbekend)
How to Create Products and Services Customers Want
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value...
›› meer info
Boek cover Growth Hacker Marketing van Ryan Holiday
A Primer on the Future of PR, Marketing, and Advertising
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies ''Forget everything you thought you knew...
›› meer info
Engels | Druk: 1 | E-book | 9780241971857 | 256 pagina's
Boek cover Hooked van Nir Eyal (Onbekend)
How to Build Habit-Forming Products
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture...
›› meer info
Engels | E-book | 9780241242551 | 240 pagina's
Boek cover Traction van Gabriel Weinberg (Onbekend)
How Any Startup Can Achieve Explosive Customer Growth
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone...
›› meer info
Nederlands | Druk: 2 | E-book | 9789044976465 | 274 pagina's
2 op 5 sterren
Boek cover Hacking Growth van Sean Ellis (Onbekend)
de methode achter het succes van de toonaangevendste bedrijven
Het is moeilijk voor te stellen, maar ooit was Airbnb het best bewaarde geheim van reishackers en couchsurfers; LinkedIn het exclusieve domein voor...
›› meer info
Engels | Druk: 1 | E-book | 9781491927137
Boek cover This Is Service Design Doing van Marc Stickdorn (Onbekend)
Applying Service Design Thinking in the Real World
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to...
›› meer info