Boek cover Influence van Robert Cialdini

Influence

The Psychology of Persuasion

9,69
4 op 5 sterren
uitgever Harpercollins E-Books
Taal Engels
Bindwijze E-book
Druk 5th
Verschijningsdatum 9-20-juni
Afmetingen Afmeting: 1 x 1 x 1 cm
Aantal pagina's 336 pagina's
Ebook formaat Adobe ePub
Illustraties Nee
Co-auteur Robert Cialdini
Illustrator Nathan Lueth
Co-illustrator Nathan Lueth
Uitgever Harpercollins E-Books
Lees dit ebook op Desktop (Mac en Windows) | Kobo e-reader | Overige e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Gewicht 524 g
Studieboek Nee
Verpakking hoogte 10 mm

Boekbeschrijving

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Gelijkaardige boeken

Engels | Druk: 3 | E-book | 9780133597264 | 212 pagina's
4.3 op 5 sterren
Boek cover Dont Make Me Think, Revisited van Steve Krug (Onbekend)
A Common Sense Approach to Web Usability
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve...
›› meer info
Engels | E-book | 9781429969352
4.5 op 5 sterren
Boek cover Thinking, Fast and Slow van Daniel Kahneman (Onbekend)
Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as...
›› meer info
Engels | E-book | 9780141976105 | 320 pagina's
4.4 op 5 sterren
Boek cover Nudge van Richard H. Thaler (Onbekend)
Improving Decisions About Health, Wealth and Happiness
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education;...
›› meer info
Engels | E-book | 9780141918921 | 368 pagina's
4.5 op 5 sterren
Boek cover Thinking, Fast and Slow van Daniel Kahneman (Onbekend)
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and...
›› meer info
Engels | Druk: 1 | E-book | 9780241971857 | 256 pagina's
4.1 op 5 sterren
Boek cover Hooked van Nir Eyal (Onbekend)
How to Build Habit-Forming Products
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture...
›› meer info
Engels | E-book | 9781785671340
Boek cover A Joosr Guide to... Influence by Robert Cialdini: The Psychology of Persuasion van Joosr (Onbekend)
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction...
›› meer info
Engels | E-book | 9781473519343
1 op 5 sterren
Boek cover Pre-Suasion van Robert Cialdini (Onbekend)
A Revolutionary Way to Influence and Persuade
When it comes to persuasion, success can begin before you say a word. **‘An instant classic.’**Forbes ‘Utterly fascinating.’ Adam Grant,...
›› meer info
Engels | E-book | 9781310295058
Boek cover Robert Cialdinis Influence: The Psychology of Persuasion Summary van Ant Hive Media (Onbekend)
This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is an authoritative work on the art of...
›› meer info
4.5 op 5 sterren
Boek cover Yes! van Noah Goldstein
60 secrets from the science of persuasion
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to...
›› meer info
Nederlands | E-book | 9781370572182
Boek cover Samenvatting van Robert Cialdinis Invloed van Elly Stroo Cloeck (Onbekend)
Klassiekers Collectie
Efficiënte, in 45 minuten te lezen Nederlandstalige samenvatting van Invloed, de klassieker uit 1984 die in 2013 geheel is herzien en nog...
›› meer info